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Learning Path

Non-Linear: Random Order

About the Course

INSTRUCTIONAL DESIGN

The university offers Online Self-paced Learning courses of about 60 hours with 4 credits each. These courses are designed to provide a comprehensive and engaging learning experience, adopting of (4) Four-Quadrant Approach i.e., eContent, eTutorials, Self-Assessments and Discussion Board.

METHODOLOGY

To ensure effective understanding, knowledge retention and practical applications, these courses use the following methodology:

1.      Self-paced online course delivered with four-quadrant approach

2.      Unit-wise Structured Course with

3.      Modular MCQ-based Self-Assessments

4.      Assignments for Practical Applications

5.      24x7 Online Community Support from Peers and Faculty

6.      Periodic Live Interactive Sessions by Industry Professionals

7.      Flexible Course Duration with a minimum of 1 month to a maximum of 1 year.

8.      Final Examination (3 hours) after completing 60 hours of learning

a.      Early Examination in limited centres near Regional Centres (RCs)

b.      Regular Examination twice a year (Semester Pattern) near the students’ location.

NOTE: Not more than 4 (Four) Self-paced Online Courses can be taken concurrently. 

Course Code: OSST-01

Course Name: Online Search Stragies and Techniques

Course Objectives

1.      Understand the fundamentals of digital marketing and its role in modern business strategies

2.      Develop proficiency in various digital marketing channels and tools

3.      Learn to create and implement effective digital marketing campaigns

4.      Gain skills in analyzing and interpreting digital marketing metrics

5.      Understand the legal and ethical considerations in digital marketing

Course Outcomes

By the end of this course, students will be able to:

1.      Explain the key concepts and principles of digital marketing

2.      Develop and execute digital marketing strategies across multiple platforms

3.      Utilize various digital marketing tools and technologies effectively

4.      Analyze and optimize digital marketing campaigns using data-driven approaches

5.      Demonstrate understanding of SEO, SEM, content marketing, and social media marketing

6.      Create and manage pay-per-click (PPC) advertising campaigns

7.      Implement email marketing strategies and automation

8.      Understand and apply principles of user experience (UX) and conversion rate optimization (CRO)