uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Importance of Communication Theory, Two Step Flow & Multistep Flow Theory, Individual Difference Theory, Selectivity & Gate keeping Theory, Diffusion of Innovation Theory, Personal Influence Theory, Authoritarian Theory, Libertarian Theory, Communist Media Theory, Social Responsibility Theory, Development Media Theory, Democratic Participation Theory, Communication Convergence

Concept of Communication Model. Linear and Non-Linear Models. Symbolic Model. Physical Model. Verbal Models. Iconic Models. Analog Models. Mathematical Model. Aristotle Model. Lasswell Model. Osgood Model. Schramm Model. Gerbner Model. Berlo Model. Shannon-Weaver Model. De Fleur Model. Katz and Lazarsfeld Two-Step Flow Model. Newcomb Model. Westley and McLean Model. Kincaid Model. Dance Model

Introduction to Development Communication. Three Major Paradigms. Approaches of Media for Communication and Development. Learner Model of Development. Rogers’ Basic Diffusion Model.World-Systems Theory. Basic Needs Approach. The Participatory Model for Development Communication. Information and Communication Technologies for Development Communication.

Magic Bullet Theory. Uses and Gratification Theory. Spiral of Silence Theory. Cognitive Dissonance Theory,Agenda Setting Theory. Communist Theory and Related Theories.Cultivation Analysis.

Course Study Materials

PJMC-104: UNIT-01

Assessment-1 20 Questions

PJMC-104: UNIT-02

PJMC-104: UNIT-03

PJMC-104: UNIT-04

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PJMC-104: UNIT-15

PJMC-104: UNIT-16

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by OSOU. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications