uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Course Overview
Digital marketing is the act of promoting and selling products and services by making use of online marketing tactics such as social media marketing, search engine marketing and email marketing.

Course Description
Digital Marketing course provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including digital marketing plan,Search Engine Optimization (SEO) campaigns, social media plan,content marketing.This course has been designed with an objective to familiarize participants with key aspects of digital marketing.

Course Objective

· Discuss the up-to-date trends and knowledge in digital marketing.

· Apply selected digital marketing tools in business settings.

· Analyse digital marketing issues by using the relevant concepts, frameworks, and principles.

· Provide and evaluate digital marketing solutions.

· Propose a comprehensive marketing strategy and implementation plan to an organization with a

focus on the current digital landscape.

· Collaborate with your team members in the group project.

· Prepare digital marketing collaterals and proposals

· Apply digital marketing strategies to promote the organization

· Conceptualize and execute the idea of coordinated email, Whatsapp,Social media marketing

campaigns.

Course Study Materials

Module 1: Introduction to Digital Marketing

1.1 Introduction to Digital Marketing - What is Digital Marketing -Growth of Digital Media
1.2 B2B Vs B2C Marketing - Inbound VS Outbound Marketing
1.3 Multichannel Marketing
Introduction to Digital Marketing - Assessment 5 Questions

Module 2 : Digital Marketing Plan

2.1 Digital Marketing Plan - Situational Analysis - Goal Setting -Planning a Strategy - Action and Control
Digital Marketing Plan - Assessment 5 Questions

Module 3 : Email Marketing

3. 1 Email Marketing - Introduction -What is Email marketing
3.2 Email marketing tools
3.3 Planning our Email Marketing Campaign
3.4 Creating your First Email Campaign Using MailChimp - Advantages and disadvantages of E-mail Marketing
3.5 The legal framework
3.6 The Heart of E-mail Marketing Subscribers -Basic Metrics to Assess the Efficiency of E-mail Marketing
3.7 Applications and Resources for an E-mail Marketing Campaign
Email Marketing - Assessment 5 Questions

Module 4 : Search Engine Marketing

4.1 Search Engine Marketing - Introduction to Search Engine Marketing - Components of Search Engine Marketing
4.2 Advantages of Search Engine Marketing
4.3 Tools used for Search engine Marketing
Search Engine Marketing - Assessment 5 Questions

Module 5 : Search Engine Optimisation (SEO)

5.1 Search Engine Optimization(SEO) Introduction -How It Works
5.2 Well-Researched Key Phrases -Optimizing Content for Key Phrases
5.3 Link Popularity
5.4 On-page optimization
5.5 Off-page optimization
Search Engine Optimisation (SEO) - Assessment 5 Questions

Module 6 : Google Webmaster Tools

6.1 Google Webmaster Tools -Introduction to Google Webmaster Tools -How to set up GWT
6.2 Adding your website -Dashboard -Site Configuration
6.3 Search queries - Links to your website - Internal links - Crawl errors
Google Webmaster Tools - Assessment 5 Questions

Module 7 : Google Analytics

7.1 Google Analytics - Introduction to Google Analytics -How to use Google Analytics
7.2 Audience Analysis
7.3 Acquisition Overview
7.4 Behavior Analysis - Conversion Analysis
Google Analytics - Assessment 5 Questions

Module 8 : Social Media Plan

8.1 Introduction -Prosumers Paradigm of an Active Use -The Role of Community Managers
8.2 Social Media Plan - Measuring Outcomes
8.3 Social Media Advertisement
Social Media Plan - Assessment 5 Questions

Module 9 : E-commerce

9.1 E-commerce -E-Commerce Categories
9.2 Online shop
9.3 Development of an Affiliation Programme for the Online Shop (Affiliation Marketing)
9.4 Retargeting or Remarketing - Business Models to Estimate Payment Per Page in Advertising
E-commerce - Assessment 5 Questions

Module 10 : Content Marketing

10.1 Content Marketing An indispensable part of all methods of Digital Marketing
10.2 Role of Paid Campaigns in Digital Marketing
10.3 Introduction to Mobile Marketing
10.4 Introduction to PPC
10.5 Introduction to Conversion Optimization
Content Marketing - Assessment 10 Questions

Final Assessment

Final Assessment 15 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by The Academic Council of uLektz. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications