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Learning Path

Non-Linear: Random Order

About the Course

Course Overview
Digital marketing is the act of promoting and selling products and services by making use of online marketing tactics such as social media marketing, search engine marketing and email marketing.


Course Description
Digital Marketing course provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including digital marketing plan,Search Engine Optimization (SEO) campaigns, social media plan,content marketing.This course has been designed with an objective to familiarize participants with key aspects of digital marketing.


 Course Objective

·       Discuss the up-to-date trends and knowledge in digital marketing.

·       Apply selected digital marketing tools in business settings.

·       Analyse digital marketing issues by using the relevant concepts, frameworks, and principles.

·       Provide and evaluate digital marketing solutions.


·       Propose a comprehensive marketing strategy and implementation plan to an organization with a

        focus on the current digital landscape.


·       Collaborate with your team members in the group project.


·       Prepare digital marketing collaterals and proposals


·       Apply digital marketing strategies to promote the organization


·       Conceptualize and execute the idea of coordinated email, Whatsapp,Social media marketing




Course Study Materials
Module 1: Introduction to Digital Marketing
  • 1.1 Introduction to Digital Marketing - What is Digital Marketing -Growth of Digital Media
  • 1.2 B2B Vs B2C Marketing - Inbound VS Outbound Marketing
  • 1.3 Multichannel Marketing
  • Introduction to Digital Marketing - Assessment 5 Questions
Module 2 : Digital Marketing Plan
  • 2.1 Digital Marketing Plan - Situational Analysis - Goal Setting -Planning a Strategy - Action and Control
  • Digital Marketing Plan - Assessment 5 Questions
Module 3 : Email Marketing
  • 3. 1 Email Marketing - Introduction -What is Email marketing
  • 3.2 Email marketing tools
  • 3.3 Planning our Email Marketing Campaign
  • 3.4 Creating your First Email Campaign Using MailChimp - Advantages and disadvantages of E-mail Marketing
  • 3.5 The legal framework
  • 3.6 The Heart of E-mail Marketing Subscribers -Basic Metrics to Assess the Efficiency of E-mail Marketing
  • 3.7 Applications and Resources for an E-mail Marketing Campaign
  • Email Marketing - Assessment 5 Questions
Module 4 : Search Engine Marketing
  • 4.1 Search Engine Marketing - Introduction to Search Engine Marketing - Components of Search Engine Marketing
  • 4.2 Advantages of Search Engine Marketing
  • 4.3 Tools used for Search engine Marketing
  • Search Engine Marketing - Assessment 5 Questions
Module 5 : Search Engine Optimisation (SEO)
  • 5.1 Search Engine Optimization(SEO) Introduction -How It Works
  • 5.2 Well-Researched Key Phrases -Optimizing Content for Key Phrases
  • 5.3 Link Popularity
  • 5.4 On-page optimization
  • 5.5 Off-page optimization
  • Search Engine Optimisation (SEO) - Assessment 5 Questions
Module 6 : Google Webmaster Tools
  • 6.1 Google Webmaster Tools -Introduction to Google Webmaster Tools -How to set up GWT
  • 6.2 Adding your website -Dashboard -Site Configuration
  • 6.3 Search queries - Links to your website - Internal links - Crawl errors
  • Google Webmaster Tools - Assessment 5 Questions
Module 7 : Google Analytics
  • 7.1 Google Analytics - Introduction to Google Analytics -How to use Google Analytics
  • 7.2 Audience Analysis
  • 7.3 Acquisition Overview
  • 7.4 Behavior Analysis - Conversion Analysis
  • Google Analytics - Assessment 5 Questions
Module 8 : Social Media Plan
  • 8.1 Introduction -Prosumers Paradigm of an Active Use -The Role of Community Managers
  • 8.2 Social Media Plan - Measuring Outcomes
  • 8.3 Social Media Advertisement
  • Social Media Plan - Assessment 5 Questions
Module 9 : E-commerce
  • 9.1 E-commerce -E-Commerce Categories
  • 9.2 Online shop
  • 9.3 Development of an Affiliation Programme for the Online Shop (Affiliation Marketing)
  • 9.4 Retargeting or Remarketing - Business Models to Estimate Payment Per Page in Advertising
  • E-commerce - Assessment 5 Questions
Module 10 : Content Marketing
  • 10.1 Content Marketing An indispensable part of all methods of Digital Marketing
  • 10.2 Role of Paid Campaigns in Digital Marketing
  • 10.3 Introduction to Mobile Marketing
  • 10.4 Introduction to PPC
  • 10.5 Introduction to Conversion Optimization
  • Content Marketing - Assessment 10 Questions
Final Assessment
  • Final Assessment 15 Questions

The certificate issued for the Course will have

  • Student's Name
  • Photograph
  • Course Title
  • Certificate Number
  • Date of Course Completion
  • Name(s) and Logo(s) of the Certifying Bodies
  • .

    Only the e-certificate will be made available. No Hard copies. The certificates issued by The Academic Council of uLektz. can be e-verifiable at www.ulektzskills.com/verify.

    • Students will be assessed both at the end of each module and at the end of the Course.
    • Students scoring a minimum of 50% in the assessments are considered for Certifications
  • 50 hours Learning Content
  • 100% online Courses
  • English Language
  • Certifications


Registration opens on 04-02-2019


Your registration details are under review. It should take about 1 to 2 working days. Once approved you will be notified by email and then you should be able to access the course.

Course Approved

Approval Pending - In-Progress

Course access details will be shared within 24 hours.
For help contact: support@ulektz.com

Course Enrollment


Course starts on 31-08-2026


You have completed 6 hours of learning for 21-07-2024. You can continue learning starting 22-07-2024.


This course can only be taken in sequential order.


You have completed the course. You will be notified by email once the certificate is generated.


Are you sure want to enroll this course?.



S.no Date Title Reason

Result Summary

Digital Marketing