uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Course Objectives

By the end of this course, learners will:

1. Understand how Geographic Information Systems (GIS) are used for business and

market analysis.

2. Learn how to collect, manage, and analyze geospatial business data.

3. Develop skills in location intelligence, customer segmentation, and site selection.

4. Use spatial analytics to optimize business operations and supply chain management.

5. Gain hands-on experience with GIS software (QGIS, ArcGIS) and geospatial business

tools.

6. Explore geodemographics, competitive analysis, and market potential mapping.

7. Work with spatial data visualization and dashboards for business decision-making.

8. Learn how to integrate GIS with business intelligence tools (Tableau, Power BI).

9. Apply GIS techniques to retail, finance, real estate, and logistics industries.

10. Work on real-world business GIS projects and obtain certification.

Course Outcomes

Upon successful completion of this course, participants will be able to:

? Apply GIS techniques to business decision-making and market analysis.

? Conduct site selection analysis for retail, real estate, and business expansion.

? Perform customer segmentation and geodemographic profiling.

? Use GIS for supply chain optimization and logistics planning.

? Develop competitive analysis and market share mapping using spatial data.

? Visualize and analyze geospatial business data using dashboards.

? Integrate GIS with business intelligence tools for data-driven strategies.

? Work with spatial big data and predictive analytics for market forecasting.

? Understand location-based marketing and consumer behavior analytics.

? Obtain certification and enhance career opportunities in business GIS and location

analytics.

Course Study Materials

Introduction to GIS in Business & Market Analysis

What is Business GIS? Overview and Applications
The Role of Location Intelligence in Business Decision-Making
Understanding Spatial Data in Business Contexts
GIS in Retail, Finance, Real Estate, and Supply Chain Management
Case Study: How Companies Use GIS for Business Success
Ref:GIS & BUSINESS BENEFITS Duration:
Unit1 Test 10 Questions

Geospatial Data for Market Analysis

Types of Spatial Data: Census, Business Data, Consumer Behavior Data
Collecting and Managing Geospatial Business Data
Sources of Market Data: Open Data Portals, Government Statistics, APIs
Data Cleaning and Preprocessing for Business GIS Applications •
Hands-On: Working with Business Datasets in QGIS and ArcGIS
Ref:GIS & Applications in Watershed Management Duration:
Unit2 Test 10 Questions

Location Intelligence & Site Selection

Site Selection Criteria and Business Expansion Strategy
Using GIS to Identify High-Potential Business Locations
Analyzing Foot Traffic and Competitor Locations
Spatial Accessibility and Customer Catchment Area Analysis
Hands-On: Conducting a Site Selection Analysis for a Retail Business
Ref:GIS base planning model Duration:
Unit3 Test 10 Questions

Customer Segmentation & Geodemographics

Understanding Customer Behavior through Spatial Data
Market Segmentation Using Demographics, Psychographics, and Purchasing Behavior
Spatial Clustering Techniques for Customer Analysis
Mapping Target Markets and Consumer Preferences
Hands-On: Creating Geodemographic Profiles for Business Marketing
Ref:Market Segmentation and Positioning Duration:
Unit4 Test 10 Questions

Competitive Analysis & Market Share Mapping

Identifying and Analyzing Business Competitors Using GIS
Market Penetration Analysis with Spatial Data
Measuring Trade Areas and Market Share Distribution
Developing GIS-Based Business Expansion Strategies
Case Study: Competitive Analysis of Retail Chains Using GIS
Ref:Technology | Business & Operations Strategies Duration:
Unit Test 5 10 Questions

Supply Chain Optimization & Logistics

GIS Applications in Logistics and Distribution Planning
Mapping Supply Chain Networks and Warehouse Locations
Route Optimization for Delivery and Transportation Management
Reducing Costs through Spatial Efficiency Analysis
Hands-On: Optimizing Supply Chain Routes Using GIS
Remote Sensing Duration:
Unit 6 Test 10 Questions

Business Forecasting & Predictive Analytics with GIS

Using Historical Business Data for Predictive Modeling
Spatial Big Data and Machine Learning Applications in Business GIS
Time Series Analysis for Sales Forecasting
AI and GIS for Market Demand Prediction
Hands-On: Developing a Predictive Model for Business Growth
GIS application Duration:
Unit7 Test 10 Questions

GIS Dashboards & Business Intelligence Integration

Introduction to Business Intelligence (BI) Tools: Tableau, Power BI
Creating Interactive Business Dashboards with GIS Data
Combining GIS with BI for Enhanced Decision-Making
Visualizing Key Business Performance Metrics on a Map
Hands-On: Building a GIS-Powered Business Intelligence Dashboard
Ref:Intro to GIS and QGIS Duration:
Unit8 Test 10 Questions

Location-Based Marketing & Consumer Behavior Analysis

Understanding Spatial Behavior of Customers
Using GIS for Targeted Advertising and Personalized Marketing
Mapping Social Media Trends and Location-Based Consumer Insights
Proximity-Based Marketing and Mobile GIS Applications
Case Study: Using GIS for Location-Based Advertising Campaigns
Google Earth Pro introduction for extracting data Duration:
Unit9 Test 10 Questions

Capstone Project & Certification

End-to-End GIS for Business Analysis Project
Real-World Case Studies in Retail, Finance, and Logistics
Resume and LinkedIn Optimization for GIS and Business Analytics Careers
Preparing for Business GIS Certifications (Esri ArcGIS Business Analyst, Google Location Analytics)
Final Project Submission and Certification
NDVI data from Sentinel and NASA platforms Duration:
Unit 10 Test 10 Questions

Final Assessment

Final Assessment 30 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Academy. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications