uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Course Objectives

By the end of this course, learners will:

1. Understand the fundamental principles of product management.

2. Learn how to define a product vision, strategy, and roadmap.

3. Gain skills in market research, competitive analysis, and user research.

4. Develop an understanding of Agile, Scrum, and Lean methodologies.

5. Work with cross-functional teams to build and launch products.

6. Learn how to create and prioritize product backlogs.

7. Understand key product metrics, analytics, and KPIs.

8. Develop strong communication, leadership, and stakeholder management skills.

9. Explore go-to-market strategies and product launch planning.

10. Work on a real-world product management case study and obtain certification.

Course Outcomes

Upon successful completion of this course, participants will be able to:

Understand the role and responsibilities of a Product Manager.
Conduct user research, gather requirements, and define product goals.
Create and manage a product roadmap aligned with business objectives.
Work with Agile and Scrum methodologies to manage product development.
Prioritize product features using frameworks like MoSCoW and RICE.
Develop product metrics and use data for decision-making.
Define pricing, positioning, and go-to-market strategies.
Work effectively with engineering, design, and marketing teams.
Build a portfolio with hands-on product management projects.
Gain certification and prepare for a career in product management.

Course Study Materials

Introduction to Product Management

What is Product Management?
The Role of a Product Manager
Product Development Lifecycle
Hard & Soft Skills Needed for Product Managers
Types of Product Managers (Technical, Growth, Data-Driven, etc.)
Product Management Duration:
Unit1 Test 10 Questions

Market Research & Customer Insights

Understanding Market Needs and Customer Pain Points
Conducting User Research and Customer Interviews
Competitor Analysis and Market Trend Evaluation
Creating User Personas and Customer Journeys
Analyzing Product-Market Fit
What is Product Duration:
Unit2 Test 10 Questions

Product Vision, Strategy & Roadmap

Defining a Product Vision and Mission
Setting Short-term and Long-term Product Goals
Developing a Product Strategy Aligned with Business Goals
Creating and Managing a Product Roadmap
Prioritization Techniques (MoSCoW, RICE, Kano Model)
Product vision Duration:
Unit3 Test 10 Questions

Agile & Scrum in Product Management

Introduction to Agile Product Development
Scrum Framework: Sprints, Backlogs, and User Stories
Working with Cross-Functional Teams
Managing Product Backlogs and Feature Requests
Agile Best Practices for Product Managers
Product Management Duration:
Unit 4 Test 10 Questions

Product Design & Development Process

Collaborating with UX/UI Teams for a Seamless User Experience
Wireframing and Prototyping (Figma, Balsamiq, Adobe XD)
Writing Clear Product Requirements Documents (PRDs)
Minimum Viable Product (MVP) Development Strategy
Iterative Development and Continuous Improvement
Product Design Duration:
Unit5 Test 10 Questions

Product Analytics & Performance Metrics

Introduction to Data-Driven Product Management
Key Product Metrics (DAU, MAU, Retention, Churn, LTV, CAC)
A/B Testing and Experimentation
Analyzing Customer Feedback and Iterating on Product Features
Using Tools Like Google Analytics, Mixpanel, and Amplitude
Product Life cycle Duration:
Unit6 Test 10 Questions

Go-to-Market Strategy & Product Launch

Understanding Product Positioning & Pricing Strategies
Creating a Go-to-Market (GTM) Strategy
Product Marketing and Launch Planning
Growth Hacking and User Acquisition Strategies
Managing Post-Launch Customer Feedback and Iteration
Product Market Duration:
Unit7 Test 10 Questions

Stakeholder & Cross-Functional Team Management

Working with Engineering, Design, Sales, and Marketing Teams
Communicating Product Vision and Roadmap Effectively
Managing Stakeholder Expectations
Handling Conflicts and Negotiation in Product Development
Leadership and Decision-Making in Product Management
Design and Development Duration:
Unit8 Test 10 Questions

Product Lifecycle Management & Scaling

Managing the Entire Product Lifecycle: Launch, Growth, Maturity, Decline
Scaling a Product: Handling Growth Challenges
Product Sunset Strategies: When to Retire a Product
Continuous Innovation and Product Evolution
Case Studies of Successful Product Scaling
Product Lifecycle Duration:
Unit9 Test 10 Questions

Capstone Project & Certification

End-to-End Product Management Case Study
Resume and LinkedIn Optimization for Product Management Roles
Preparing for Product Management Certifications (CSPO, AIPMM, Pragmatic Institute)
Mock Product Management Interviews & Best Practices
Final Project Submission and Certification
Product and Brand Management Duration:
Unit10 Test 10 Questions

Final Assessment

Final Assessment 30 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Academy. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications